I believe in using design to solve problems. Real problems, not imaginary ones that might be in some fantistical future. You know, the future that looks like a cross between a shit “Logan’s Run” and Muji. But ones today that are real and are always a product of what happened before. So I can't sell what I do very easily or very well. It won't be in Wired or on TED because there is no bio this or nano that and not a lot of hand waving and oohing and aahing from crowds of powerful people. Instead I work with stuff nobody cares about, or wishes didn't exist, like 800,000 dead Rwandans, old people who nobody ever taught how to use a mobile phone and now doing my bit to try and fix 0.023% of the British government.