MyLens

 
 

Imagine you could actually control who had your personal data on the internet….

We live in a world where we're almost required to hand out bits and pieces of our personal and digital lives, whether its our email address or phone number or shoe preference, day after day.

Imagine you could flip how companies approach you by telling them directly what you're looking for and when instead of being subjected to endless barrages of shotgun advertising creeping into every corner of your online presence? MyLens is an identity management tool seeking to flip the model of how we live digitally. I worked with MyLens in their early stages helping define use cases and exploring through prototyping, design workshops and interfaces how people could begin to take control of their data.

 
 Our data is everywhere. We have no idea who has it or what they're doing with it.

Our data is everywhere. We have no idea who has it or what they're doing with it.

 We should have an individual centric model.

We should have an individual centric model.

 We should be able to let people see what we want with a lens to different parts of our identity.

We should be able to let people see what we want with a lens to different parts of our identity.

 
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Imagine a world where you could hand out subscriptions to your contact details to people and companies that you could mask and revoke at any time?

We prototyped a way to lend, not give companies and organisations outright, subscriptions to your identity. They don’t have your email, or phone, or anything else you don’t want to give, but just a masked, temporary contact.

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We were interested in reversing people's relationships with vendors and advertisers. To to this we needed to look at how we are being sold things and how that is generally done by our personal data being harvested and then used in pervasive advertising.

We prototyped a controlled data market (called an agent) that allows the user to advertise particular parts of themselves for certain periods directly to brands and companies. The brand can then offer deals in exchange for not being able to target potential customers so specifically.

 

We designed and prototyped flows for users to maintain other people accessing their details or contacting them. In this case the user accepts a contact lens request and then they can receive and control the messaging between them.

 

Every MyLens user has a profile that they maintain the access levels for each of their means of contact.

 

See what they’re up to now at https://mylens.io/