Imagine you could actually control who had your personal data
We live in a world where we're almost required to hand out bits and pieces of our personal and digital lives, whether its our email address or phone number or shoe preference, day after day. To do anything in a digital world where everything is seemingly for free, we're losing quite a bit.
BuildPresence was an identity management tool seeking to flip the model of how we live digitally. Imagine a world where you could hand out subscriptions to your contact details to people and companies that you could mask and revoke at any time?
We were interested in reversing people's relationships with vendors and advertisers. To do this we needed to look at how we are being sold things and how that is generally done by our personal data being harvested and then used against us in the form of pervasive advertising. A controlled data market would solve this. The personal data market allow the user to advertise particualr parts of themselves for certain periods directly to brands and companies. The brand can then offer deals in exchange for not being able to target potential customers so specifically.