Imagine you could actually control who had your personal data
We live in a world where we're almost required to hand out bits and pieces of our personal and digital lives, whether its our email address or phone number or shoe preference, day after day. To do anything in a digital world where everything is seemingly for free, we're losing quite a bit.
BuildPresence is an early stage identity management tool seeking to flip the model of how we live digitally. Imagine a world where you could hand out subscriptions to your contact details to people and companies that you could mask and revoke at any time? Imagine you could flip how companies approach you by telling them directly what you're looking for and when instead of being subjected to endless barrages of shotgun advertising creeping into every corner of your online presence?
We were looking at how of how you manage your identity. We created a way to lend, not give companies and organisations outright, subscriptions to your identity.
For instance, when you would give someone your phone number or email you would be giving the other party a subscription of which you would have a record of and which you could revoke at any rate. They would never know what your email or phone number is.
We were interested in reversing people's relationships with vendors and advertisers. To to this we needed to look at how we are being sold things and how that is generally done by our personal data being harvested and then used against us in the form of pervasive advertising. A controlled data market would do this. What this does is essentially allow the user to advertise particualr parts of themselves for certain periods directly to brands and companies. The brand can then offer deals in exchange for not being able to target potential customers so specifically.